Set up a targeted local ad that brings walk-ins without burning your budget. The exact audience, creative, and objective that works for salons and MUAs.
You do not need a $500 ad budget. Meta lets you run ads for as little as $1/day, but $5/day is the sweet spot for local beauty services. At $5/day, you reach 500-1,500 people in your area daily. If just 1 in 500 books a $150 service, that is a 30x return on your ad spend.
Go to Meta Ads Manager (not the "Boost Post" button — that wastes money). Create a new campaign with the objective "Leads" or "Messages." Choose your target audience: women aged 22-45 within 15 miles of your location, interested in "Beauty," "Skincare," or "Makeup." Set your budget to $5/day. Run it for 7 days as a test.
Use a before/after photo or a short video of you working. The headline should name the location: "Bridal Makeup in [Your City] — Book Your Trial." The body copy addresses a specific need: "Getting married this year? Lock in your wedding glam with a free consultation." Include a clear CTA button: "Send Message" or "Book Now."
Check three metrics: (1) Cost per result — if you are paying under $10 per lead or message, you are doing great. (2) Click-through rate — above 1% means your creative resonates. (3) Frequency — if it is above 3, your audience is seeing the ad too many times; expand your targeting. After 7 days, keep what works, turn off what does not.
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