Step-by-step guide to packaging your expertise into an e-book or video tutorial that sells while you sleep. Includes pricing, delivery, and sales page tips.
Your first digital product should solve one specific problem you already answer for free in DMs. "How do I do a soft glam look?" becomes a step-by-step video tutorial. "What products do you use?" becomes a curated kit guide with affiliate links. Write down the 5 questions you get asked most — your product is hiding in one of them.
For an e-book: Use Canva, pick a template, write 15-25 pages. Include your personal photos, step-by-step breakdowns, and product recommendations. For a video tutorial: Film on your phone with natural light, edit in CapCut, keep it under 45 minutes. Perfection is the enemy of profit. Your audience wants your expertise, not a Hollywood production.
Use Gumroad or Stan Store. Your sales page needs: a headline that names the transformation ("Go from bare-faced to bridal-ready in 20 minutes"), 3-4 bullet points of what they will learn, one testimonial (ask a friend to try it), the price, and a buy button. That is it.
Price based on the transformation, not the format. A 20-page e-book that saves someone $200 on makeup products is worth $27. A 30-minute tutorial that teaches a skill they would pay $150 to learn in person is worth $39-49. Start at $19-29 for your first product. You can always raise the price later.
Announce on Stories (3-5 story slides building anticipation), post a Reel showing a sneak peek, and send a DM to your most engaged followers. Offer a 24-hour launch discount (15% off). Your goal for launch week: 10 sales. That is your proof of concept. Everything after that is optimization.
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